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Iterate then Reiterate

Graphic designers seldom want to show the client a web site until it's done. I guess they like the dramatic effect of pulling back the velvet drapes to reveal their latest masterpiece to an awestruck audience. This is all well and good for a three-pager type site (home, about, and contact). But when you're building custom content management systems, the longer you delay in reviewing the product's progress, the longer you're spending time, energy, and money developing something that may be of no practical use to the client.